Case Studies: Marketing, Branding & Graphics

The Situation

To effectively transfrom the Waters Paving Fleet into billboars on wheels. After considering their advertising options such as outdoor billboards, radio and T.V., the company determined that the investment of the fleet rebranding project provided a greater return on their marketing and advertising investment than the other more expensive alternatives.

The Solution

LogosPrint.com developed an eye-catching graphic that will position the company's product in the minds of potential customers. The rebranding of the entire fleet required the preparation of the same graphic to be used among many different vehicle types, makes, models and years. The end result is an eye-catching 21 vehicle fleet that travels up and down the CT, NY and MA highways each day advertising and promoting WatersPaving.com.

The Situation

For both their annual Summit & Forum conference they need between 30 and 50 foam board signs with variable text showcasing particular training sessions, meet and greets, book signings, sponsors, dinners and guests. 

LogosPrint.com works with their marketing, graphics and event management personnel to provide high quality signs shipped to the event location at a reasonable cost.   Because of the quantities we are able to work out bulk corporate pricing.    Typically they send the graphic header and a sample of the layout and then their event management staff send a detailed list of quantities and content.   They hire us to not only print the signs but also layout text and submit comps for approval prior to printing.

The Solution

Using our online proofing system we take the text they provide for us and insert it into the graphic layout that meets their graphics and brand requirements.   After rounds of proofing and revisions as needed we print, package and ship to event location. 

The Situation

The company needed a crisper more modern image.   With its customer base in rural areas around Hoosick Falls, Glens Fall and Gloversville, main stream advertising was not going to provide a sufficient Return on Marketing Investment.  They needed to take a more grassroots approach to sustaining and ultimately growing their customer base.    They have been serving their existing customer base for over 50 years and it was important to not radically alter their image.  They also posses a sizable fleet that needed to be converted into an effective advertising vehicle.

The Solution

LogosPrint.com started with a redesign of their existing logo.  The transformation was not drastic but it did elevate the company’s image to be more competitive with the Big Box energy providers.  From there, Logos redesigned the company’s corporate identity and also carried the image over to its fleet.  In two of the three locations they have large supply tanks that Logos converted into roadside billboards.  They also utilized vehicle wrap and fleet graphic advertising. 

The Situation

The colleges Athletic Director formed a Committee to develop a plan and prepare a budget to convert two study hall rooms into something that promoted the colleges athletic mission.    The specific challenges were budget and also the need for direction on how to balance the colleges focus on athletics with its focus on academics.   Since most collegiate student athletes don't become professional athletes it was very important to showcase how Siena College Athletics has produced successful careers in finance, business management, education, medical research and even professional athletics.  

The Solution

We started with some research into three areas of collegiate sports.   First we looked at and identified the key attributes of the colleges specific mission and then we looked at the brand attributes and mission statements for both the MACC Conference and also the NCAA.   We found a strong emphasis on leadership, community, professional success and respect for others.  

We then split the rooms into two main themes of Athletics and Academics.   From there we develop a concept that would offer a large range of options to fit and budget from $5,000 to $20,000.   In the end the committee selected a balance between high end acrylic pieces with contemporary stand-offs and die-cut vinyl combined with full color digital prints.  

The Situation

In HVCC's case the office of student government was on the second floor tucked back in a corner that was out of the way from regular foot traffic.

The colleges Student Senate was looking for something to contribute for their class gift prior to graduation.   A group of students being devoted to the experience they had in their participation in school government and planning decided to fund a project that would promote the student government for future classes.  The particular challenge in this case was found in the college's requirements for approvals of multiple departments including Vice President of the college and the head of maintenance and facilities.   

The Solution

We reviewed the colleges style guide and brand requirements and designed a concept that meet the schools requirements.   Once we were confident that we had developed a design concept that was in-line with the college's requirements we then presented it to the student body.   That was the first step in the process.  Once they were committed to the concept we then scheduled meetings with the various parties to present our concept and to answer any ideas they might have regarding the materials and the process.  Once we had approvals from required department heads we printed and installed the material.  

Currently as a result of the graphics project they student government and activities office is experience record involvement.

The Situation

In the halls of the main building Siena Hall, their were two walls that were virtually bear.   Everybody in her department believed that this space could be better utilized to celebrate the college's key selling points to past, present and future students and their families.

It was mid summer and the goal was to have a completed product in place prior to the Fall Semester.   We took the abstract concept and offered possible solutions that would achieve the Departments stated goals.   The concept we developed included dimensional letters, wall murals, acrylic panels, pictures, frames, descriptive bronze plaques, and perpetual plaques.  The time frame was less than 6 weeks and many of the items needed to be sent out for manufacturing.  

The Solution

There was not stated budget which is always challenging because there are many variable that drive price and control costs for a specialty graphic imaging project like this one.  The types of finishes on the dimensional letters change the price 30% to 40% depending on size, quantity and selected finish.  Even the frame types have a large range in prices.  Because we knew the time frame was short but had no reference for the budgetary requirements we developed a concept and presented the high end version for everything and then also offered cost saving alternatives.  The space is lined with Italian marble and doesn't lend itself to the cheaper options.   In the end we designed, submitted for approvals and delivered the project days prior to commencement of the Fall Classes.   We designed and manufactured all picture frames so they are easy to change out and replace old pictures with new and fresh faces.  

The Situation

The School of Science Dean created a committee to explore and develop an proposal to convert the space into something that excited students and represented the quality education that the department has to offer the greater scientific community.  

The space was not easy to work with because of the cinder block walls and the lack of contemporary interior design elements.   The budget was limited and there were a variety of departments in the School of Science that needed to be represented.   The initial concept focused on the main wall with a flat panel installed in the center of the graphic.  The goal was to create a space that was graphically appealing almost Starbucksish.   We worked to create a learning space that would drive School of Science enrollment, promote the college, and create a eye-catching sitting space.  

The Solution

For the main wall we conceptualize a grid of multi-tiered acrylic squares with stand-offs.   The graphic element is a gradient with a Double Helix stretched across the background.  The colors were a break from the traditional school colors and were picked to complement the fabric for the new furniture.  Along the walls we installed 3' x 4' graphics acrylic panels that represent the different majors in the science department.   In addition we provided custom printed window shades that maintained the branding and consistency of the new space.